Is Better Than
Better
How others actually experience you — measured! How to Fascinate®, discovered by Sally Hogshead, is the only branding system that measures the cues + signals you send before you say a word. Whether you’re building your own reputation or leading a team, know exactly how you — and everyone on it — show up to the people who matter, then make an impression that’s impossible to ignore.
STOP ONLY MEASURING HOW YOU SEE YOURSELF.
If you’ve taken other “personality tests,” you already know how you see yourself — and so does your team. But clients and colleagues respond to the cues + signals they receive, not the ones you meant to send — and nobody else has measured it except Sally Hogshead, the creator of the How to Fascinate® system. The real question isn’t what you’re good at. It’s what others actually experience when they meet you — or your team.
There’s only one way…
Clients
World-class teams aren’t built on similarities, but on a blend of distinct talents AND DIFFERENCES
The Fascinate System®™ maps out your team’s talents and differences, providing valuable insights you simply can’t get anywhere else. It clearly shows you how each team member’s unique traits can boost team success and how to turn individual differences into assets, fostering a team environment where everyone can excel.
The Fascinate System®
A Decade of Studies
Over the past decade, we’ve measured over a million professionals, from leadership teams at Fortune 100 companies, to skyrocketing startups, to billionaire entrepreneurs around the world.
1 million professionals
Drawing upon our unprecedented data, we can distill a company’s culture: What they value internally, how they should brand themselves, even their teams’ insecurities and blind spots.
Published in 22 languages
Instead of focusing on strengths and weaknesses, the Fascinate System® helps you identify what you’re already doing right.
who we are
The people behind How to Fascinate®
“You don’t have to change who you are, but become more of who you are.”
Sally Hogshead
Founder + CEO · Hall of Fame® Speaker
Sally Hogshead is a Hall of Fame keynote speaker on branding and differentiation, a New York Times bestselling author, and the founder and CEO of How to Fascinate®. Meeting planners book her signature keynote, Different Is Better Than Better®, for sales kickoffs, association and marketing conferences, and CEO and founder retreats. Audiences can take the Fascinate® Test before the event, so the keynote shows each person how they are already perceived.
The idea behind Sally’s work is that Different Is Better Than Better. She teaches that trying to be better keeps a business in a comparison it has to keep winning, and when buyers can’t tell competitors apart, they choose on price. Her keynotes show leaders, sales teams and founders how to stand apart instead, so they stop competing on price, avoid becoming a commodity and give buyers a reason to pay more.
Sally built the Fascinate® Test to measure how the world sees you, based on the cues and signals you send. It is a branding tool, not a personality test, and more than one million professionals have taken it. Her books FASCINATE: How to Make Your Brand Impossible to Resist and HOW THE WORLD SEES YOU are both New York Times bestsellers. She is a member of the Speaker Hall of Fame (CPAE) and the Word of Mouth Marketing Association (WOMMA) Hall of Fame, and was twice named the #1 Global Brand Guru.
Before Fascinate®, Sally was one of the most awarded copywriters in American advertising. She opened her first agency at 27, wrote campaigns for MINI Cooper, Nike, Godiva and Coca-Cola, and has work on exhibit at the Smithsonian’s National Museum of American History. She has appeared on NBC’s TODAY and in the New York Times.
Learn more about SallyBook Sally
Hillarie Kay
Keynote Speaker and Chief of Culture + Strategy
Hillarie Kay is a keynote speaker, leadership coach and the Chief of Culture + Strategy at How to Fascinate®. She created The Translation Method™, which shows leaders the gap between their intent and their impact. Intent is how you see the world. Impact is how the world receives you. Hillarie’s work closes the space between the two.
Inside How to Fascinate®, Hillarie shapes how our own team works, from who owns what to how we show up for clients. She sets the direction for where the company goes next, including which programs we build, which partnerships we take on and how the system reaches new audiences and new markets.
She coaches leaders one on one and trains teams in full-day sessions built on their Fascinate® data. Each person sees how they are perceived, where they add the most value and where good intent is landing as friction. Teams leave with a plan they can use immediately.
learn how the world sees you
In JUST 5 minutes, see your most impressive and influential traits
Every person sends specific cues + signals. Once you and your team can see them, people listen, remember you, and act on what you say.
Choose the option below that suits you best…
The Fascinate ASSESsMENT
For You
Impress and influence. Join the movement of over one million professionals and discover how to…
- Conquer the competition
- Incite action
- Ace the pitch
- Overdeliver, outthink, and outperform
THE FASCINATE SYSTEM
FOR TEAMS
Engage and inspire. With over two decades of proprietary research, our system will help your team…
- Cultivate understanding
- Boost morale
- Accelerate performance
- Fuel engagement
DIAMOND-STUDDED Analytics experience
Dive deep and breakthrough. Measure your most valuable assets on a whole new, personal level…
- Get custom, groundbreaking analytics
- Predict success, reveal blind spots
- Get hands-on input top strategists
- Ignite team unity like never before
80% of people behave differently when they’re fascinated by a brand.
They do research, talk to friends. In fact, consumers report specific physical responses to fascinating products: a faster heart rate and “thrill” of excitement.
90% of people believe they are more intelligent than the average person.
BUT only 39% believe they are more fascinating.
64% of people would rather be fascinating in a job interview than on a first date.
They do research, talk to friends. In fact, consumers report specific physical responses to fascinating products: a faster heart rate and “thrill” of excitement.
Only 8% of people say their bosses are “extremely fascinating.”
The majority of people don’t find their bosses even mildly fascinating. Management training to help them become more inspired and fascinating leaders could boost workplace morale.
Only 9% of people say they are “extremely fascinated” at work.
Straight across the board, people aren’t that fascinated in their jobs. Management training to help leaders engage and inspire might boost workplace retention.