Whether real or fictional, we have certain expectations when it comes to a famous person's brand.
Although we may not know them personally, we have a basic understanding of who they are based solely on how they are portrayed in movies and the media.
How does your audience see you? Through what lenses do they see you?
By comparing yourself to a well-known personality, it becomes easier to understand how the world sees you. Are you a Steve Jobs? Or a Mother Teresa? Maybe you're a Thomas Edison! Let's find out.
Identify your Fascination Archetype using the matrix below. Start by finding your primary Advantage row, then your secondary Advantage column. The interesection will point to your Archetype.
STEP 3: Find your famous counterpart
Find your celebrity counterpart. Once you know your Archetype, you'll see your celebrity counterpart listed as well.
STEP 4: Make the connection
Your famous counterpart is fascinating for so many reasons. What can you learn from him or her?
Find out which celebrity shares your communication style » (Tweet this)
Are you a Steve Jobs? Or a Mother Teresa? Maybe you're a Thomas Edison! Find out » (Tweet this)
What can you learn from your celebrity counterpart? Find out » (Tweet this)
TELL US IN THE COMMENTS: Which celebrity shares YOUR Archetype? What fascinates you most about this person? What can you learn about your own communication style by comparing it to your celebrity counterpart?
World-class branding expert Sally Hogshead discovered a new way to measure how people perceive your communication, through the Fascination Personality Test. Before researching the science of fascination, Sally rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers.