What is the Fascination Advantage System?

What’s the best of how the world sees you? What makes you most fascinating, and most valuable to the people around you?
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About the System

 

Nearly one decade and 700,000 participants later... The NY Times bestseller, How the World Sees You, hit the shelves and the desks of readers everywhere.

Now, professionals like you are discovering how to leverage their most captivating traits to earn more, do more and be more, with the Fascination Advantage® system.

When How To Fascinate Founder, Sally Hogshead, wrote a book about branding for businesses, she never imagined that the very same system would one day be applied to individuals. But that's exactly what happened.

About the Assessment

The Fascination Advantage® Assessment doesn’t measure how you see the world…it measures how the world sees you.
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THE FASCINATION ADVANTAGE ASSESSMENT

10
YEARS OF RESEARCH
28
QUESTIONS
5
MIN OF YOUR TIME
1
YOU

Your personality has one primary Advantage. It’s how you add value. It’s what makes you different and better. Think of it like a natural superpower. When you communicate using this Advantage, you earn more attention, and more revenue.

After answering 28 short questions, you’ll immediately receive the highlights of your results.

When you dig a little deeper, you uncover more insights and - most importantly - a game plan to turn those results into action. Now, for the first time, you can measure exactly how your personality adds unique value. Let’s get started.

FASCINATING FACT

When we tested a high-performing leadership team from GE, they were 191% more likely than the average population to have Prestige as a primary Advantage.

What’s in an archetype?

Think of your Archetype as your superpower – it’s already there within you. Your Archetype defines how you express yourself when you deliver the best one-two punch with your Advantages.
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After reviewing the data of the initial 600,000 people who took the assessment, we learned a critical insight: There are 49 personality Archetypes.

  • Each personality Archetype has a “primary” Advantage (the one that makes you most persuasive and captivating), and a “secondary” Advantage (the one that represents your second most persuasive characteristic).
  • No two Archetypes persuade and captivate in exactly the same way. Each has a different communication style, relationship approach, and set of priorities.
  • There’s no right or wrong here. All Archetypes are right as rain because they all bring different Advantages to any group.

WHICH ARCHETYPE ARE YOU?

DISCOVER HOW THE WORLD SEES YOU

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