Do I need a personal brand?

Attention spans have shrunk to just 9 seconds. (That's the same as a goldfish!) How can you make a lasting impression in 9 seconds or less?

Stand out, or don't bother

Our modern world is a place where everyone is on the go and snap judgments are all about snap information. The first thing you do when you meet someone new is look them up online.

That’s why it’s important to have a personal brand and to know how to use it.

When you take the Fascination Personality Test™, you will discover your distinct brand of persuasion. It's what you are already doing right. Leverage this information and you can build a brand that people will love.

Fascinating Fact

The Fascination Personality Test is the first assessment built to measure personal brands.

Throughout your career, you will compete against people who are more established, more famous, more connected, more specialized. But they can’t be you. They can’t capture your highest distinct value. Only you have you. The more you can you-ify your career, to infuse it with double helpings of you-ness, the more distinct value you will add.

There has never been a time when it’s more important to understand how your personal brand is seen by others, and how to apply that insight to add distinct value. There has never been a greater opportunity to stand out and win based on who you already are.

We want to help you find your little zone of genius and share it with the world. We do this by teaching you how to build an Anthem. Your Anthem is the strategy for your personal brand. It's short and sweet, perfect for today's nine-second attention span.

Think of your Anthem like a tagline for your personal brand. It can help you brand your social media profiles and sharpen your resume. It can also launch your career.

Are you ready to put your personality to work for you?

“85% of your financial success is due to your personality and ability to communicate, negotiate, and lead. Shockingly, only 15% is due to technical knowledge.”
- Carnegie Institute of Technology