Trigger Chart — Sally Hogshead
   
 

Innovation

You change the game with creativity

Passion

You connect with emotion

Power

You lead with command

Prestige

You earn respect with higher standards

Trust

You build loyalty with consistency

Mystique

You communicate with substance

Alert

You prevent problems with care

Innovation

You change the game with creativity

Innovation + Innovation

The
Anarchy

Innovation + Passion

The
Rockstar

Innovation + Power

The
Maverick
Leader

Innovation + Prestige

The
Trendsetter

Innovation + Trust

The
Artisan

Innovation + Mystique

The
Provocateur

Innovation + Alert

The
Quick-Start

Passion

You connect with emotion

Passion + Innovation

The
Catalyst

Passion + Passion

The
Drama

Passion + Power

The
People's
Champion

Passion + Prestige

The
Talent

Passion + Trust

The
Beloved

Passion + Mystique

The
Intrigue

Passion + Alert

The
Orchestrator

Power

You lead with command

Power + Innovation

The
Change
Agent

Power + Passion

The
Ringleader

Power + Power

The
Aggressor

Power + Prestige

The
Maestro

Power + Trust

The
Guardian

Power + Mystique

The
Mastermind

Power + Alert

The
Defender

Prestige

You earn respect with higher standards

Prestige + Innovation

The
Avant-Garde

Prestige + Passion

The
Connoisseur

Prestige + Power

The
Victor

Prestige + Prestige

The
Imperial

Prestige + Trust

The
Blue Chip

Prestige + Mystique

The
Architect

Prestige + Alert

The
Scholar

Trust

You build loyalty with consistency

Trust + Innovation

The
Evolutionary

Trust + Passion

The
Authentic

Trust + Power

The
Gravitas

Trust + Prestige

The
Diplomat

Trust + Trust

The
Old Guard

Trust + Mystique

The
Anchor

Trust + Alert

The
Good Citizen

Mystique

You communicate with substance

Mystique + Innovation

The
Secret Weapon

Mystique + Passion

The
Subtle Touch

Mystique + Power

The
Veiled Strength

Mystique + Prestige

The
Royal Guard

Mystique + Trust

The
Wise Owl

Mystique + Mystique

The
Dead Bolt

Mystique + Alert

The
Archer

Alert

You prevent problems with care

Alert + Innovation

The
Composer

Alert + Passion

The
Coordinator

Alert + Power

The
Ace

Alert + Prestige

The
Editor-In-Chief

Alert + Trust

The
Mediator

Alert + Mystique

The
Detective

Alert + Alert

The
Control Freak

*** HOVER OVER EACH ARCHETYPE TO LEARN HOW IT FASCINATES ***