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What is the Fascination Personality Test?

At some point in your career, you’ve probably taken a test like Myers-Briggs, or StrengthsFinder. These personality tests do an excellent job in reporting how you see the world.

But today, the real question is not HOW YOU SEE THE WORLD.

The real question is… HOW DOES THE WORLD SEE YOU? 

If you want to stand out from the crowd-- to grow your reputation, and attract more business-- then you need to know how the world sees you. This is precisely what the Fascination Personality Test is designed to measure.

Our personality test is based on 6 years of research into the science of fascination, and over one million participants. Our research has been published around the globe.

Want to learn how YOU fascinate?

With just 28 questions, it identifies the highest and most unique advantages in your personal brand.

What you can learn from our system.

Detailed descriptions of your distinct Advantages

Use the adjectives that describe your Archetype to describe yourself in a professional bio or LinkedIn summary.

Action steps and one-minute coaching for your Archetype

Focus on the tasks in which you are naturally primed to succeed--the ones in which you use your top Advantages.

Personalized videos explaining your Fascination Advantages

Add your Fascination Advantages to your resume to gain a competitive edge in your job search.

Frequently asked questions:

How was this test developed?

After becoming one of the most awarded advertising copywriters in the world Hogshead, began to explore why some advertising campaigns are successful and others fail. This lead to a commissioned "Study of Fascination" by research firm Kelton Global.

The study concluded that there were seven ways in which a brand or person could communicate.

What are Personality Archetypes?

Your Fascination Archetypes are what make you different and most valuable.

Each personality Archetype has a “primary” Advantage. Your primary Advantage is what makes you most persuasive and captivating. You also have a “secondary” Advantage. Your secondary Advantage is your second highest mode of communication.

Combined, they give you your archetypes

What do my results look like?

Some tests give you a result of a string of numbers, colors or letters.

Not us.

We believe every personality has an advantages. So our archetypes reflect how individuals can all succeed, not matter what they excel at. You could the Archer, The Catalyst, The Trendsetter or 46 other advantages.

Ready to discover yours?

Click here to get started.

"Your personality is the greatest differentiator you have."
- Sally Hogshead

See what others are saying about the Fascination Personality Test:

“At Siegfried we have incorporated Ms. Hogshead’s Fascination Assessment and Anthem tools into our everyday culture. This helps us identify our professionals’ unique abilities, and to better understand how they work best, both individually and as part of a client’s team.”
Robert L. Siegfried, Jr.CEO and President, The Siegfried Group
“The traditional personality assessment is built on psychology. This is different. I built this system around branding, so you can see yourself from the outside in.”
Huffington Post
“[Sally Hogshead] created the Fascination Advantage Assessment, to help others discover their own natural advantages of persuasion and to gain a better understanding of the world sees them.”
Psychology Today
“The Fascination Advantage is a revolutionary new way for professionals to understand what kind of first impression you're making, every time you communicate."
Paul JacksonCEO and Publisher, HousingWire
“No matter what your profession, you need a specialty of some kind — a signature way of adding value. Your personality advantages are the easiest and fastest way to create a specialty."
Business Insider
“By understanding your personality’s advantages, you can shape your entire communication plan around it: everything from your marketing to your email list to your social media."
Upstart Business Journal